Internationalization and Market Entry USA

Project description: OAK Components is focusing on international growth and expanding its presence in the global mountain bike market. As part of the "Go International" funding program (a joint initiative of the Federal Ministry of Labour and Economy and the Austrian Federal Economic Chamber), we are driving targeted market entry into the USA.

The project's goal is to sustainably increase OAK Components' international brand awareness and tap into new potential outside of Europe. Our exhibition at the Sea Otter Classic 2026, the world's largest (mountain) bike festival and North America's most important industry gathering, serves as a key milestone in this endeavor.